“Extreme Service” in the Satellite Industry: An IsoTropic Networks Perspective

Author: Hank Zbierski, Chief Catalyst and Co-Founder, IsoTropic Networks

IsoTropic Networks is a category-of-one provider in the VSAT market, servicing diverse industries such as enterprise, maritime, oil and gas, and SCADA.

The company faces the same challenge as any service provider in this age of rapid industry growth: to deliver higher network performance and compelling new services, all the while lowering operating costs in order to pass the savings on to the firm’s end customers.

Today, the company believes there is a measure of success that’s more critical than ever — “extreme service” — and this means a lightning-fast response to customer needs.

IsoTropic possesses 25 years of providing hyper-responsive service and now embraces the latest iDirect technology, from high throughput remotes to the next generation DVB-S2X, to stay on the cutting edge of the satellite communications (SATCOM) industry. Extreme service matters and smaller, more agile service providers have an enduring advantage in SATCOM market segments.

Jump to Serve
There’s a lot of talk about network speeds; however, there’s also no room for latency or downtime when it comes to helping the firm’s customers maintain their service. Every connection is mission critical.

At IsoTropic, there’s no bureaucratic red tape to prevent the firm from addressing customers’ needs within minutes. Thanks to the company’s fleet of aircraft, a problem can be discovered in the morning and an onsite fix can occur that same afternoon.

Owners of the Relationship
Treating every account as the most important account may sound impossible, but that is the only way to ensure the best service out there is being delivered. The company gets to know and understand the customers’ businesses in order for the most creative and proactive solutions to be rapidly delivered.

No-Questions-Asked Connectivity
IsoTropic clients want more for less. Internet connectivity is now considered a right, not just a service. The company needed to futureproof the network to the point where the company’s systems and infrastructure operate with reduced complexity as well as meet the technical and pricing challenges of clients.

The questions of “how much” or “how fast” or “how long” should never be an issue in today’s realities  when providing  communications — that’s why IsoTropic constantly improves the services and knowledge to respond to this unflagging connectivity demand.

Drive Down Cost
Total cost of ownership is one of the largest barriers to growth for satellite service operators. This currently is being widely addressed through the universal shift from hardware to software-based solutions to save on infrastructure investment and lag time between stages of development.

Selecting flexible technology does more than improve service for customers — leveraging HTS and DVB-S2X is a top priority to keep the firm a step ahead of competitors and to be ready for future technology standards.

Integrate Quickly with Newest Technologies
Satellite service providers stand the best chance to earn the role of communications provider if they make the correct technology upgrades now. The core of these investments should be in bandwidth escalation and diversity to support real-time, data-intensive applications across satellite’s growing and differentiating customer base.

The service providers that can provide customers the best network performance possible, with the most responsive service possible and always be ready to adopt the latest technology, will be the ones to stay on the front lines of new market opportunities.

Doubling Down on the Future
At IsoTropic, the firm invests in the next generation of technology and in the team. When the time arrives for my wife, Lynn, and me to step aside from the business, the plan is to pass the business down to our daughter and son, Melissa and Ryan. They represent the next growth phase of what IsoTropic is able to offer and they possess new ideas and a dedication to service that they learned as they grew up with the company.

As this family continues to bring customers this forward-looking level of service, IsoTropic is also partnering with iDirect on a technology upgrade from Evolution® to the iDirect Velocity® platform. We have worked with iDirect for more than 20 years and that company is delivering service providers with high-performance technology and a new cost model for building out networks in a highly cost-effective manner.

All of the company’s Evolution-only line cards are being upgraded to Universal Line Cards that can run both Evolution and iDirect Velocity Networks, as well as support the new iDirect iQ series remotes.

The satellite communications industry is growing rapidly and iDirect provides an easy migration to their iDirect Velocity platform with advanced capabilities to leverage HTS and DVB-S2X for the lowest total cost of ownership and highest level of customer service.

With iDirect’s next generation technology, IsoTropic will be able to increase the ability to serve live, complex communications across a growing client base. This upgrade will provide the infrastructure foundation necessary to launch IsoTropic’s next generation of services and give the company the ability to prepare for future customer requirements.

This business has become a trusted presence in the satellite industry, which is the reason iDirect was selected — great design, time-honored quality is obtained as well as a good, firm handshake from iDirect — which is exactly what IsoTropic strives to give its customers, every day and every minute.



Hank Zbierski is Chief Catalyst and co-founder of IsoTropic Networks, a global satellite communications provider. For more than 25 years, Hank has used his methodical, natural intuition and perception to craft incredibly effective satellite communications solutions for the financial, utility, retail and corporate continuity markets.

An accomplished aviator, Hank is constantly striving to set time/distance speed records while flying to a customer site. A lover of animals (large or small), he especially enjoys his multiple personality German Shepherd, Cybil.

A Thomas Jefferson Monticello Dinner at 1776

Lynn and I just returned from a special dinner at one of our favorite local restaurants, 1776.

Just like us, they are a family operated business started in 1990 by Andy and Terrie Andresky. It was a most refreshing and patriotic dining experience featuring four courses of a menu inspired by one of our Founding Fathers and President, Thomas Jefferson. Not only was the majority of food locally sourced, it featured incredible Jefferson food history

Did you know?

Thomas Jefferson was the first American to introduce macaroni and cheese.Declaration of Independence

He also introduced waffles and vanilla ice cream.

He gave pecan trees to George Washington that still stand at Mount Vernon.

He grew over 25 varieties of peas at Monticello.

He was one of the first persons on record to grow tomatoes in America.

Jefferson cultivated an apple tree variety called Spitzenburger.

He introduced jambalaya and gumbo to the White House.

He had arguably the largest wine cellar in America.

But more important than all this, the Fourth of July is a celebration of the Declaration of Independence and you know how proud I am to be an American. So tonight, when I hit my knees I will say a special prayer to God thanking our forefathers who wrote it, and all those who defend it.

That’s right, I mentioned God, and I pray. Judge me if you must.

Happy Fourth to everyone and freedom to all!


Cobham SATCOM Americas Regional Partner Conference

Lynn and I just returned from the 2015 Cobham SATCOM Americas Partner Conference in Newport, RI. It was so refreshing to hear frank, open discussion about strategy and tactics within the industry. The Cobham team did a wonderful job communicating their intentions. We have a lot of confidence in working together toward a successful future, as we know how committed they are to their products and craft.

A special shout-out is due to Heather Schueler from the Cobham team. All too often these outstanding performances go unrecognized and unsaid. Heather has been an ambassador for Cobham SATCOM since day one, but continues to impress  us by her ability to spread the word to large audiences with integrity. We at IsoTropic Networks are proud to be associated with Cobham SATCOM and had a great time. Check out our photos below of some of the event!



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The Real Story of Memorial Day

Memorial Day reminds us of beach vacations and burgers on the grill. But true to its origin, we use it as an opportunity to honor those who have served our country with honor and respect.

11351427_10206550351781801_5591566191882448595_nAccording to the U.S. Department of Veteran Affairs, it was originally called Decoration Day, to celebrate veterans who died during the Civil War. Today both the North and the South disagree on where the holiday first originated; many cities lay claim that they were the first. However, both sides agree May was chosen for being a time when flowers would be in bloom.

After much debate, Congress named Waterloo, N.Y., the official birthplace of the holiday. A citywide, formal observance was first held on May 5, 1866.

The first large-scale observance of Decoration Day took place at the Arlington National Cemetery in May 1868. During that ceremony, children placed flowers at the graves of both Union and Confederate soldiers, singing hymns and reciting prayers.

Cities all around the country were observing the holiday by the end of the 1800s. Initially celebrated on May 30, the holiday was shifted to the last Monday of the month in 1971.

That same year, Congress declared Memorial Day an official national holiday. No longer was the celebration limited to veterans from the Civil War, but those courageous individuals who have fought and died throughout our nation’s history.

I am sensitive to our Armed Forces members and have great respect for them. Let us all remember those who served and gave all. This is not just another three-day weekend, but one where we are empowered to celebrate freedom because of the sacrifice of others.



Why Wisconsin Satellite Teleports are State of the Art

After digging to a depth of 10 feet last year outside Buffalo, New York, scientists found traces of copper cable dating back 100 years. They came to the conclusion that their ancestors already had a telephone network more than 100 years ago.

Not to be outdone by the New Yorkers, in the weeks that followed, a Los Angeles, California archaeologist dug to a depth of 20 feet somewhere just outside Oceanside.

Read More→

Thanksgiving Message from IsoTropic Catalyst Hank Zbierski

Not looking at yourself from behind is perhaps the biggest mistake a business can make. I do it quite often, especially around the holidays. Here we are, it is Thanksgiving 2014. Unimaginable that it was 394 years ago the Mayflower’s English Settlers landed in Plymouth in search of religious freedom. Would those who made the voyage be proud of what America has become almost four centuries later?

Look how big we as America have become. Read More→

Optimizing iDirect Upstream Carriers

A VSAT satellite service provider came to IsoTropic Networks recently with a big issue “We are running out of TDMA time slots, but not bandwidth.” They added additional inbound carriers, which did not solve the problem. As you probably know, satellite bandwidth is the most expensive part of providing satellite service. Optimization of your space segment, particularly your iDirect upstream carriers, is extremely important and takes skills many satellite operators might not have on staff. Read on to find what we did, specifically, to fix the problem of running out of TDMA time slots, but not bandwidth.

Summary of Improvement

  • 110% – Increase in the number of TDMA Time Slots Available
  • 14% – Increase in available bandwidth for use by end users on the network.
  • 3sec – Decrease in latency during peak hour

Read More→

Veterans Day 2014: A note from IsoTropic Networks’ Catalyst

US Flag and soilders

I cannot think of a more appropriate time to launch our new website and blog than today, Veterans Day 2014. On this Veterans Day I ask you all to pause pay tribute and give thanks to those men and women both living and dead who serve and served our country.

My parents were displaced persons, prisoners of war, as young adults during World War II. They immigrated to the United States in 1950 and I was fortunate to be the first of our family born here. I remember my father telling me countless stories of the struggles and strength Read More→